The Denver Post‘s marijuana section, The Cannabist, ran a recent story about a Denver DUI Attorney giving out branded rolling papers as part of a new marketing campaign warning marijuana users about the dangers of stoned driving.
Jay Tiftickjian is the lead attorney at Tiftickjian Law Firm, one of the most respected criminal defense firms in Colorado. The law firm’s focus is driving under the influence of alcohol and drug cases. Tiftickjian told the Post that he has seen a slight but steady increase in stoned driving charges since marijuana was legalized for recreational use and sale in the beginning of 2014.
Tiftickjian readily admitted that the rolling papers were a marketing campaign, but also serves a public service as an anti-DUI campaign. He tells The Cannabist that he would happily find another area of law “[i]f people stop drinking and driving and stop using drugs and driving and if the government became more honest…”
“Just don’t do it — don’t get behind the wheel if you’ve been smoking. The more people think about it, the less people are going to put themselves into that position — and for the public that’s a good thing. We want people to think.”
The rolling papers have been distributed to local dispensaries and to friends and colleagues of the firm. None have been offered for sale.